Baking Without Sugar

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A white 1kg stand-up pouch and a small glass jar of Finally brand "SOFT BROWN Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature a light green accent band with white text reading "SOFT BROWN", along with product claims including "0 GI. Sugar Free. Plant Based." and "100% as sweet as sugar." The jar on the right reveals a soft brown, granular texture inside.

Finally. Soft Brown

£3.50
Finally. Monk Fruit Sweetener, keto 1:1 sugar alternative
-10%

Finally. Monk Fruit Sweetener

£4.49 £4.05
A white 1kg stand-up pouch and a small glass jar of Finally brand "ERYTHRITOL Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature an orange band with white text reading "ERYTHRITOL", alongside product claims including "0 GI. Sugar Free. Plant Based." and "70% as sweet as sugar." The jar on the right reveals a white, crystalline sugar-like texture inside.

Finally. 100% Erythritol

£2.90
A white 1kg stand-up pouch and a small glass jar of Finally brand "DARK BROWN Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature a deep red band with white text reading "DARK BROWN", along with product claims including "0 GI. Sugar Free. Plant Based." and "100% as sweet as sugar." The jar on the right reveals a dark brown, granular texture inside.

Finally. Dark Brown

£3.90
A white 1kg stand-up pouch and a small glass jar of Finally brand "DEMERARA Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature a slate blue band with white text reading "DEMERARA", along with product claims including "0 GI. Sugar Free. Plant Based." and "100% as sweet as sugar." The jar on the right reveals a golden-brown, granular texture inside.
-10%

Finally. Demerara

£3.20 £2.88
Finally. Stevia keto sugar alternative, sugar free and 0 GI
-10%

Finally. Stevia

£3.20 £2.88
A stand-up pouch and a clear jar with a silver lid containing Finally. FOS Prebiotic Fibre supplement, shown on a plain white background.

Finally. FOS Prebiotic Fibre

£4.99
Packaging of Finally Golden sugar alternative on a white background
-10%

Finally. Golden

£3.20 £2.88
Finally. Christmas Sweetener Gift Set of seven 70g glass jars of sugar alternatives

Finally. Christmas Sweetener Gift Set | 7 x 70g Jars

£15.99

Why Customers Love Us

  • Clean ingredients

  • Decidedly low carb

  • Responsible packaging

  • Uncompromising quality

Cutting out sugar doesn't mean giving up baking. Our sugar-free alternatives swap straight into your favourite recipes, from sponges made with Golden to chewy cookies with Soft Brown and gingerbread with Dark Brown. They're plant based, keto friendly and made for UK bakers, with brown sugar alternatives that bring a rich, molasses-style flavour.