Sugar Alternatives

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A white 1kg stand-up pouch and a small glass jar of Finally brand "SOFT BROWN Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature a light green accent band with white text reading "SOFT BROWN", along with product claims including "0 GI. Sugar Free. Plant Based." and "100% as sweet as sugar." The jar on the right reveals a soft brown, granular texture inside.
-10%

Finally. Soft Brown

£3.50 £3.15
A product shot of Finally brand monk fruit sweetening products, isolated against a transparent checkered background. On the left is a large clear glass jar with a silver screw-top lid, filled with golden-brown granulated "MONK FRUIT Sugar Alternative". To its right stands a small dropper bottle with a black cap labeled "MONK FRUIT Pure Infusion", containing a concentrated golden liquid.
-10%

Finally. Monk Fruit Sweetener

£6.59 £5.93
A white 1kg stand-up pouch and a small glass jar of Finally brand "DARK BROWN Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature a deep red band with white text reading "DARK BROWN", along with product claims including "0 GI. Sugar Free. Plant Based." and "100% as sweet as sugar." The jar on the right reveals a dark brown, granular texture inside.

Finally. Dark Brown

£3.90
A white 1kg stand-up pouch and a small glass jar of Finally brand "ERYTHRITOL Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature an orange band with white text reading "ERYTHRITOL", alongside product claims including "0 GI. Sugar Free. Plant Based." and "70% as sweet as sugar." The jar on the right reveals a white, crystalline sugar-like texture inside.

Finally. 100% Erythritol

£2.90
A white 1kg stand-up pouch and a small glass jar of Finally brand "DEMERARA Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature a slate blue band with white text reading "DEMERARA", along with product claims including "0 GI. Sugar Free. Plant Based." and "100% as sweet as sugar." The jar on the right reveals a golden-brown, granular texture inside.

Finally. Demerara

£3.20
Packaging of Finally Golden sugar alternative on a white background

Finally. Golden

£3.20
A white 1kg stand-up pouch and a small glass jar of Finally brand "STEVIA Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature a deep blue band with white text reading "STEVIA", alongside product claims including "0 GI. Sugar Free. Plant Based." and "200% as sweet as sugar." The jar on the right reveals a white, crystalline sugar-like texture inside.

Finally. Stevia

£3.20
A stand-up pouch and a clear jar with a silver lid containing Finally. FOS Prebiotic Fibre supplement, shown on a plain white background.

Finally. FOS Prebiotic Fibre

£4.99

Why Customers Love Us

  • Clean ingredients

  • Decidedly low carb

  • Responsible packaging

  • Uncompromising quality

Welcome to our Sugar Alternatives collection, your new go-to spot for satisfying your sweet tooth without the sugar crash. We have gathered the very best low-carb sweeteners, including brilliant erythritol, stevia, and monk fruit blends, to help you bake, stir, and sprinkle to your heart's content. They have a zero to near-zero glycaemic index, meaning you can enjoy your favourite treats and hot drinks while keeping your blood sugar stable and staying firmly on track with your health goals.


Frequently asked questions

Will these sweeteners knock me out of ketosis or spike my blood sugar?
Not at all. The sweeteners we choose for this collection, like erythritol and stevia, have a glycaemic index of zero. Your body doesn't absorb them as carbohydrates, so they won't cause those dreaded blood sugar spikes or interrupt your ketosis. You can enjoy them with total peace of mind.

Can I use them for baking, and how much should I use?
Absolutely, they are fantastic for baking. Most of our granulated and powdered blends are created to swap exactly 1:1 with regular sugar, so you don't have to do any complicated maths when adapting your favourite family recipes. If you are making smooth fillings, icings, or delicate bakes, we highly recommend choosing a powdered version so your treats turn out beautifully smooth.

Do these alternatives leave a strange aftertaste or a weird cooling sensation in your mouth?
We know exactly what you mean, many sugar-free sweeteners have that artificial, chemically aftertaste or a chilly "cooling" effect that can completely ruin a recipe. We have carefully chosen and blended our range to avoid this. Options like our monk fruit and specially formulated brown sugar alternatives behave beautifully, giving you a clean, rich sweetness that tastes remarkably close to the real thing with no strange surprises.