Buying for someone who's gone keto, or who's been told to cut down on sugar, can feel tricky. Chocolates and biscuits are out, and you don't want to give them something they can't enjoy. The good news is that there's plenty they'll love, and it doesn't have to be a diet product.

Gifts by occasion

For a birthday. Treat the keen baker to the Christmas Sweetener Gift Set (£15.99), seven mini jars of every Finally. sugar alternative. It's a lovely way to try them all and find a favourite.

For someone new to keto. The Keto Pantry Starter Box (£25.49) has six low-carb essentials, including erythritol, a brown sugar alternative, black garlic and psyllium husks. It takes the guesswork out of the first big shop.

For the foodie. The Black Garlic & Ancient Spring Salt Duo (£9.99) pairs slow-aged black garlic with hand-harvested Portuguese spring salt. Mash the garlic into butter, finish a steak with the salt, and dinner is sorted.

For a thank-you. A pouch of Norfolk Freeze Dried Blueberries or Strawberries is a small, thoughtful gift. They're 100% British fruit with nothing added.

For Christmas. Any of the above, plus a jar of Finally. Black Garlic, our best seller, for the cheeseboard.

Gifts by budget

• Under £10: Black Garlic & Spring Salt Duo (£9.99), Finally. Black Garlic (from £4.50), Freeze Dried Strawberries (from £2.99), Spring Salt jars (from £2.90)
• £10 to £25: Sweetener Gift Set (£15.99), Salad Dressing Duo (£12.49), Collagen & FOS Morning Pair (£10.99)
• £25 and over: Keto Pantry Starter Box (£25.49), or a 500g bag of freeze dried blueberries for the family

A few tips

• Not sure which sweetener they like? The Gift Set lets them try all seven.
• Check for allergies before you buy. Every product page lists its ingredients.
• Add a recipe. Our recipe blog has plenty to tuck in the card.

Find all our gift ideas in one place in our Keto & Sugar-Free Gifts collection.