A white 1kg stand-up pouch and a small glass jar of Finally brand "SOFT BROWN Sugar Alternative" sit side by side against a transparent checkerboard background. Both products feature a light green accent band with white text reading "SOFT BROWN", along with product claims including "0 GI. Sugar Free. Plant Based." and "100% as sweet as sugar." The jar on the right reveals a soft brown, granular texture inside.
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Natural Sugar Alternative

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Keto diet frienly

3

diabetic friendly

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100% recyclable packaging

Finally. Soft Brown

£3.15
£3.50
Size
  • Jar: 240g
  • Pouch: 1kg
Looking for larger quantities? Get a bulk quote for 5kg+ here.  

Enjoy  multi-buy discounts  for our Sugar Alternative  glass jars!

Buy 3 to 4 save 5%.

Buy 5 to 6 save 10%.

Buy 7 to 8 save 15%.

Buy 9 or more save 20%

Discount Automaticlly applied at the checkout.

Information

Product Description

Finally. Soft Brown is a rich, plant-based sugar alternative that perfectly captures the smooth, caramel-like flavour and moist texture of traditional soft brown sugar but with zero sugar, zero glycaemic impact, and a fraction of the calories.

Carefully crafted from Erythritol, Steviol Glycosides, and a touch of natural apple extract, this innovative blend delivers the familiar warmth and depth of brown sugar, making it an effortless swap in all your favourite recipes. With its fine texture and authentic aroma, it looks, feels, and bakes just like real soft brown sugar, only cleaner and kinder to your body.

From cookies, muffins, and crumbles to caramel sauces, marinades, and everyday sweetening, Finally. Soft Brown enhances your creations with natural sweetness and rich brown sugar flavour without the sugar crash.

Why Choose Finally. Soft Brown?

  • 0 Glycaemic Index – ideal for low-carb, keto, and diabetic-friendly diets
  • Sugar-free & 100% Plant-Based
  • Rich brown sugar flavour with authentic caramel depth
  • Low Calorie – just 22 kcal per 100g
  • Perfect for baking, sauces, and sweet treats

Finally. Soft Brown gives you everything you love about brown sugar: the taste, texture, and aroma reimagined for modern, healthy living.

Sustainability at heart: All our packaging is 100% recyclable.

Key Ingredients

Erythritol E968, Steviol 
glycosides 0.18%, apple extract

Nutrition Facts

Typical Values: per 100 g

Energy

85 kJ / 20 kcal

Fat

0 g

- of which saturates

0 g

Carbohydrates

92 g

- of which sugars

0 g

- of which polyols

90 g

Dietary Fibre

1.5 g

Protein

0 g

Salt

0 g
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Finally

Related Article...

Sweetness Without the Spike: Why Finally! Soft Brown is a Diabetic Baker’s Dream

In our latest article, we highlight why Finally! Soft Brown is a game-changer for diabetic bakers, offering the rich, caramelized flavour of brown sugar with zero glycaemic impact. We explain how this moisture-retaining sweetener allows you to rediscover your favourite recipes, from chewy cookies to sticky glazes without worrying about blood sugar spikes or hidden carbs.
Read the full story here.

Bake With Us!

Master the art of sugar-free baking with our collection of blood-sugar-friendly recipes. From seasonal keto treats to everyday low-carb staples, discover how to use our premium ingredients for delicious results.

New recipes are added weekly. Be sure to check back for more guilt-free inspiration!
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