{"title":"Gluten-Free","description":"\u003cp\u003eBaking gluten free, or shopping for someone who is? These Finally. products are gluten free, so you can bake and cook with confidence. Always check each label for allergen information.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructure in gluten-free bread:\u003c\/strong\u003e Ispaghula Psyllium Husks add moisture and elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweetness:\u003c\/strong\u003e Erythritol or Stevia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavour and colour:\u003c\/strong\u003e Norfolk freeze dried blueberries and blueberry powder.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeasoning:\u003c\/strong\u003e Ancient Spring Salt.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease note: our Vital Wheat Gluten and breads are not gluten free.\u003c\/p\u003e","products":[{"product_id":"finally-100-erythritol","title":"Finally. 100% Erythritol","description":"\u003cp\u003eFinally. 100% Erythritol is a naturally inspired sugar alternative made with just one simple ingredient: erythritol.\u003c\/p\u003e\n\u003cp\u003eErythritol was first discovered in the 19th century and is found naturally in fruits such as pears, melons, and grapes, as well as in some fermented foods. Today, it’s typically made by fermenting glucose from non-GMO corn, a process that mirrors how it occurs in nature.\u003c\/p\u003e\n\u003cp\u003eBelonging to a group of ingredients known as sugar alcohols, erythritol delivers around 70% of the sweetness of sugar, yet with virtually no calories and no effect on blood sugar levels*, making it an excellent choice for anyone looking to reduce sugar intake without compromising on taste.\u003c\/p\u003e\n\u003cp\u003eNaturally gluten-free, vegan, and keto-friendly, erythritol fits easily into a wide range of lifestyles and dietary needs. It’s also tooth-friendly, meaning it won’t contribute to tooth decay like regular sugar can.\u003c\/p\u003e\n\u003cp\u003eWith its light, clean sweetness and delicately crunchy texture, it’s perfect for everyday use from stirring into hot drinks and sprinkling over fruit, to baking and cooking where you want sweetness without the calories.\u003c\/p\u003e\n\u003cp\u003eEnjoy the freedom of sweetness, naturally.\u003c\/p\u003e\n\u003cp\u003eWe’ve carefully chosen our packaging to be food-safe, sustainable, and kind to the environment, giving our customers the best possible options without compromise. Wherever we can, we avoid the use of plastic and prioritise eco-friendly materials that protect both your products and the planet.\u003c\/p\u003e\n\u003cp\u003eSustainability at heart: All our packaging is 100% recyclable.\u003c\/p\u003e","brand":"Finally.","offers":[{"title":"Jar: 240g","offer_id":53231934144851,"sku":"ERYJ","price":2.9,"currency_code":"GBP","in_stock":true},{"title":"Pouch: 1kg","offer_id":53231934177619,"sku":"ERYP","price":4.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/9902\/6003\/files\/Finally._100_Erythritol.png?v=1783414124"},{"product_id":"finally-stevia","title":"Finally. Stevia","description":"\u003cp\u003eFinally. 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The result is a deliciously light, crunchy sweetener that dissolves easily in hot drinks and works perfectly for baking, cooking, or simply sprinkling over your favourite foods.\u003c\/p\u003e\n\u003cp\u003eOur Stevia blend offers sweetness you can feel good about with no artificial colours or flavours, and a formulation that’s gluten-free, vegan, keto-friendly, and even tooth-friendly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNaturally derived from the Stevia plant\u003c\/li\u003e\n\u003cli\u003eMade with the highest grade Rebaudioside A for a clean, non-bitter taste\u003c\/li\u003e\n\u003cli\u003eSugar-like crunchy texture\u003c\/li\u003e\n\u003cli\u003eNo artificial colours or flavours\u003c\/li\u003e\n\u003cli\u003eGluten-free \u0026amp; vegan-friendly\u003c\/li\u003e\n\u003cli\u003eTooth-friendly \u0026amp; keto-friendly\u003c\/li\u003e\n\u003cli\u003eGreat taste — naturally!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients: \u003c\/strong\u003eErythritol bulking agent, Steviol glycosides (0.8%)\u003c\/p\u003e\n\u003cp\u003eReplacing sugar with erythritol and steviol glycosides in foods and drinks helps support the maintenance of tooth mineralisation, so you can enjoy sweetness that’s better for you and your smile.\u003c\/p\u003e\n\u003cp\u003eSustainability at heart: All our packaging is 100% recyclable.\u003c\/p\u003e","brand":"Finally.","offers":[{"title":"Jar: 240g","offer_id":53234339184979,"sku":"STEJ","price":2.88,"currency_code":"GBP","in_stock":true},{"title":"Pouch: 450g","offer_id":55329337344339,"sku":"STEM","price":4.95,"currency_code":"GBP","in_stock":true},{"title":"Pouch: 1kg","offer_id":53234339217747,"sku":"STEP","price":8.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/9902\/6003\/files\/stevia.png?v=1792072449"},{"product_id":"finally-ancient-spring-salt","title":"Finally. 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Keep fine salt close to hand for mixing and baking, reach for coarse salt when you want a larger crystal, or choose black garlic salt when dinner needs a different flavour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom spring to salt pan\u003c\/strong\u003e\u003cbr\u003eRain falling on the hills around Rio Maior filters deep underground through ancient rock salt deposits before rising as a naturally salty spring. The brine is gathered in traditional salt pans and left to crystallise slowly in the sun and wind, continuing a local salt-making tradition dating back to 1177.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePick your pack\u003c\/strong\u003e\u003cbr\u003eFine, coarse and black garlic options are available in 100g glass jars. The range also includes a 240g glass jar and a 700g pouch. 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